Leadership and Advocacy Workshops

Communications Workshop

Leadership in Action: Making an Impact in the Media and on Social
Saturday, April 13, 10:00 am–1:00 pm

River Birch Ballroom B, Meeting Room Level

Are you interested in improving your public presence through media interviews and on social media? Surgeons have an important perspective to share with the public and their peers on many topics ranging from surgery to research to advocacy to quality patient care. Whether you’re active on social media, regularly participate in media interviews or are new to both, this session will help hone your content creation skills, perfect interview techniques, and identify opportunities to increase your engagement.   

Join the ACS Division of Integrated Communications for an interactive media training and social media development workshop where you will practice real-world scenarios and explore how to make the most of opportunities to tell your story through social media and media interviews. Social media breakout sessions will be customized by expertise, so bring your mobile devices and get ready to interact!

The Communications Workshop will be in-person only. The registration fee is $120 and includes lunch.

Practice Management Workshop

Saturday, April 13, 1:00–2:50 pm

Rock Creek Ballroom, Salon B, Ballroom Level
Participants may earn 1.75 AMA PRA Category 1 Credits™

Panelists:

• Kyle Claussen, JD
  CEO, Resolve
• Randy Green, MD, JD, MBA
  Co-founder & Director of Sales and Marketing, Phairify
• Todd Zigrang, MBA, MHA, FACHE
  President, Health Capital Consultants
• Mike Zinner, MD, FACS
  CEO & Executive Medical Director, Baptist Health, Miami Cancer Institute

Learn about the tools available to benchmark the value that surgeons bring to the negotiation table with their employer and the importance of obtaining expert professional assistance in those contract negotiations from a panel that includes representatives of Phairify, Resolve, and Health Capital Consultants.

The Practice Management Workshop will be in-person only. The registration fee is $90.

Risk Management Workshop

Controlling Risk: The Techniques of Operating Excellence
Saturday, April 13, 3:00–4:50 pm

Rock Creek Ballroom, Salon B, Ballroom Level 
Participants may earn 1.75 AMA PRA Category 1 Credits™ 

Can medical practitioners predict and prevent the next tragedy, even if they don’t know where to look? Can executives and managers inspire their medical teams to be more productive—and simultaneously prevent their next accident, even if unpredictable? In the operating theatre, or on the front lines of danger, medical teams and operators face volatile hazards and make life-and-death decisions in dynamic, complex situations. They are the last line of defense.

Since the beginning of the space program, astronauts have developed techniques based on the principles of operating excellence to execute missions and stay alive in unforgiving environments. When mastered, these techniques can supplement rules-based procedures to optimize performance in high-risk operations, and accomplish more in our dangerous world—or out of this world!

The workshop will be led by Jim Wetherbee, the only astronaut to have commanded five missions in space (tied with one Russian cosmonaut), and the only person to have landed the Space Shuttle five times. With thirty-five years of experience in high-hazard operational environments, Jim is passionate about helping leaders and operators in dangerous endeavors with critical mission objectives.

The Risk Management Workshop will be in-person only. The registration fee is $90.