American College Of Surgeons - Inspiring Quality: Highest Standards, Better Outcomes

Talk It Up Social Toolkit

The purpose of the #TalkItUp campaign is to encourage surgeons to have conversations about COVID-19 vaccine hesitancy with their patients. Vaccine hesitancy is often a result of patients not talking with their doctors about their COVID-19 vaccine concerns and questions.

This social media toolkit includes messages we've developed to help surgeons promote the #TalkItUp campaign among their own networks. We also complied the most asked questions about masks, vaccines, and other COVID-19 related concerns so that surgeons can best answer their patients' questions.

Sample messaging for Twitter, Facebook, and LinkedIn posts and downloadable graphics are available for anyone to use.

#TalkItUp | It's very important.


How to Use the Toolkit

Copy and paste or adapt the sample messaging and share it directly with your network via social media. Make sure to include the hashtag #TalkItUp to ensure you are part of the conversation.

Audiences are most likely to engage with content that has a visual element. For this reason, we created graphics that you can download and share with your messages.

Lastly, include the link to our Surgeon-Patient Q+A so that your colleagues can utilize the resource.


LinkedIn and Facebook