New ACS Brand and Website

The new American College of Surgeons website provides an improved, easy-to-use experience for surgeons, medical professionals, and patients. It offers enhanced capabilities, intuitive navigation, and a refreshed style—all to bring the richest and most helpful experience to our users.

To complement the new American College of Surgeons website, the ACS has launched a modernized visual identity system for the our brand, which expresses the College's legacy, mission, and values in a contemporary, clear style. The new design creates an immediately recognizable and distinctive look and feel for the College, while establishing a unified design style and process for all ACS programs.

The Logo

The ACS logo is designed around three primary elements:

• The Initials, which reflect the traditional Roman capitals used in the ACS Seal of 1915
• The Slash Mark, which organizes the design, and represents the precision of the surgeon
• The Full Name, which is presented in modern but timeless sans-serif capitals

Brand Colors

The new ACS brand colors—a primary palette of deep blue, vivid red, and cooler grey blue—were chosen to present a classic, contemporary palette that reflects the College's motto, To Heal All with Skill and Trust.

Authorized Use

ACS logos, marks, and colors may only be used by authorized staff and vendors, with permission from the ACS Division of Integrated Communications.

For authorized staff and vendors, assets and style guides are available on the ACS Intranet.  

If you have questions on correct usage, permissions, or design issues, please contact the Integrated Communications Creative Group.