American College Of Surgeons - Inspiring Quality: Highest Standards, Better Outcomes

Bicycle Helmet Campaign

Basics for Presentation with Background Links

Trauma demographics point to bicycle helmet usage reducing head injury with bicycle helmet campaigns increasing awareness and stimulating usage through discounts and role models. Monitoring a program's effectiveness is essential to provide insight for future programs.

  1. Trauma Demographics
    1. Trauma in General
    2. Trauma in General Youth
    3. Head Injury
  2. Bicycle Helmet Campaign
    1. Value of Campaign—Seattle Example
    2. Campaign Goals
      1. Change behavior
        1. Parent—purchase helmet
        2. Child—wear helmet
    3. Methods of Campaign
      1. Single Message—Focus on Helmet Use
      2. Using the Media
        1. Press Conference at Start of Campaign
        2. Newspaper/Radio
        3. Media Sponsors
        4. Celebrity Examples
          1. Lance Armstrong—Bicyclist
          2. Tony Hawk—Skateboarder
        5. Victim Stories
        6. Physician Involvement
          1. Counseling—Parent and Child
          2. Resources for Discounts
        7. Decrease Helmet Costs
        8. Overcome "Nerd Factor"
          1. Child Awareness
          2. Incentives—Link to Other Activities, i.e., "baseball games"
  3. Monitor Program Effectiveness
    1. Helmet Sales Data
    2. Observational Usage Study
    3. A Successful Program Decreases Death and Injury as a Result of Helmet Use