NAPRC Marketing

The following materials are provided to assist you in promoting your NAPRC-accredited program.

These materials are intended for use by public relations or marketing departments and include:

NAPRC-Accredited Logo and Guidelines
NAPRC Sample Press Release
NAPRC-Accredited Program Signage and Artwork
NAPRC-Accredited Social Media and Email Graphics
Colorectal Cancer Awareness Month
NAPRC Accreditation Certificates

Disclaimer

The NAPRC-accredited center logo is not to be used to imply an endorsement of an accredited facility's services, and/or staff. It signifies that the accredited facility has voluntarily met the National Accreditation Program for Rectal Cancer's standards and has been accredited by the National Accreditation Program for Rectal Cancer (NAPRC) a Quality Program of the American College of Surgeons.

NAPRC-Accredited Program Logo and Guidelines

You are encouraged to include the NAPRC-accredited program logo in your marketing collateral and on your website. Make the community aware of your rectal cancer program’s commitment to providing high-quality, multidisciplinary rectal cancer care, and support to your patients and their family.

Files for Download

PDF | AI | SVG | 1200x425 JPG | 1200x425 PNG

When using the NAPRC-accredited program logo please adhere to the following:

Please use PMS 7622C when using a color logo
The logo can be used in black
You can reverse the logo and use it in white on a colored background
Remember to link the logo to the NAPRC web page when used on a website or in other electronic communications

Sample Press Release

A sample press release has been prepared to assist you in informing your local community about your NAPRC accreditation. Please adapt this press release to include program-specific information.* Examples of press release use include:

Notifying the local media of the distinction
Placed on your website
Included in your annual report
Published in your community and/or staff newsletter or on your bulletin board

*A rectal cancer program is not required to send its news release or ad to the NAPRC for approval, however, we would like to have a copy for our files. Please send these materials to Susan Rubin at srubin@facs.org.

The Press release announcement for NAPRC-Accredited Cancer Program

NAPRC-Accredited Program Signage and Artwork

To help you promote your NAPRC accreditation, the NAPRC has developed the following print-ready and customizable artwork. We encourage you to use these tools when developing NAPRC-Accredited Center signs, posters, and banners at your screening and prevention activities, community outreach events, and at local community events to promote your commitment to quality cancer care for your community.

NAPRC-Accredited Cancer Center Banner Stand

Simply download the NAPRC-Accredited program banner stand file and send it to the banner vendor of your choosing. The banner size is 31.5" x 90". Make sure to take a photo of your display and post it on your social media sites.

Art files for download:

NAPRC-Accredited Cancer Center Poster

Download the poster file and send it to your internal print shop or to a local store that provides printing services. This artwork can be resized for use in your program’s print materials.

Customizable Banner

Include your program’s logo vertical (48" x 72") or horizontal (72" x 48") banner that can be printed on vinyl to hang outside the doors of your program. Download the poster file and send it to your internal print shop or to a local store that can print vinyl banners. This artwork can be resized for use in your program’s print materials.

Social Media Graphics

Your program is encouraged to use the following social media graphics and e-mail signatures to publicize your accreditation.

Social Media Graphics for Facebook, Twitter, and LinkedIn

You are encouraged to include a link to your program’s website along with the graphic in your Facebook or Twitter posts so people can learn more about the work you are doing to provide the very best care for cancer patients.

Email Signature

Make sure you and your staff include the CoC-Accredited Program signature in all your communications.

Email graphic instructions:

Save the graphic on your desktop.
Open a new e-mail.
From the Insert menu, click “Pictures” and “This Device.”
Select the graphic and click “Insert.”
Once the graphic is embedded in the body of your e-mail, right-click on it.
Choose “Link” from the popup menu, and then type your program’s URL into the address field.

Colorectal Cancer Awareness Month

For more than two decades, March has been designated as Colorectal Cancer Awareness Month. Colorectal cancer is the third most common cancer diagnosed in the U.S. According to the American Cancer Society, about 1 in 23 men and 1 in 24 women will develop this cancer at some point in their lives. Current estimates for the number of colorectal cancers in the U. S. for 2023 are 106,970 new cases of colon cancer and 46,050 new cases of rectal cancer. For additional statistics refer to the American Cancer Society’s Cancer Statistics Center.

The Commission on Cancer (CoC) and the National Accreditation Program for Rectal Cancer (NAPRC) are providing the following resources to your program to use as part of its efforts to educate people on the value of screening.

Posters

8 x 11.5 with bleeds

8 x 11.5 without bleeds

22 x 28 with bleeds

22 x 28 without bleeds

Colorectal Month Press Release Template

Social Media

NAPRC Accreditation Certificates

Approximately six to eight weeks after the receipt of your notification that your NAPRC has achieved full accreditation, your primary contact receives one complimentary NAPRC Certificate of Accreditation.

Questions on these items can be directed to NAPRC@facs.org.

NAPRC-Accredited Program Marketing Materials

Congratulations on achieving accreditation by the National Accreditation Program for Rectal Cancer (NAPRC), a Quality Program of the American College of Surgeons