American College Of Surgeons - Inspiring Quality: Highest Standards, Better Outcomes

Using ACS Communities to Increase Chapter Participation

Jerry SchwartzThis webinar provides an introduction to ACS Communities, as well as tips on how to use community features to boost chapter engagement and participation.

Featured presenter Jerry Schwartz is the College's social media manager and the community manager for ACS Communities. In the latter role, Jerry works closely with Tyler Hughes, MD, FACS, Editor-in-Chief of ACS Communities.

Learning Objectives

  • Understand differences between internal and external social media and how internal social media helps associations better understand their members
  • Learn the difference between open and closed communities
  • Learn how to optimize engagement when adding documents to the library
  • Discover how to use ACS Communities to connect the dots between real-life meetings

More about Jerry Schwartz

After serving in various editorial roles at the American Veterinary Medical Association, Elsevier, and the American Osteopathic Association, Jerry began his career at the American College of Surgeons in 2004 as managing editor of the ACS Web Portal. When portal technology became outdated, Jerry helped to establish a social media presence for the College and played a key role in helping the College to become an organization that is comfortable using social media.

View the Using ACS Communities webinar