The purpose of the #TalkItUp campaign is to encourage surgeons to have conversations about COVID-19 vaccine hesitancy with their patients. Vaccine hesitancy is often a result of patients not talking with their doctors about their COVID-19 vaccine concerns and questions.
This social media toolkit includes messages we've developed to help surgeons promote the #TalkItUp campaign among their own networks. We also complied the most asked questions about masks, vaccines, and other COVID-19 related concerns so that surgeons can best answer their patients' questions.
Sample messaging for Twitter, Facebook, and LinkedIn posts and downloadable graphics are available for anyone to use.
Copy and paste or adapt the sample messaging and share it directly with your network via social media. Make sure to include the hashtag #TalkItUp to ensure you are part of the conversation.
Audiences are most likely to engage with content that has a visual element. For this reason, we created graphics that you can download and share with your messages.
Lastly, include the link to our Surgeon-Patient Q+A so that your colleagues can utilize the resource.
Post 1:
As surgeons, we have a responsibility to give our patients the information they need to make the best decisions for their health. It is vital that we thoroughly educate our patients on the COVID-19 vaccination and lay out its many benefits. #TalkItUp
Post 2:
Vaccine hesitancy is often brought on by lack of communication with patient's doctors. As surgeons we need to take the time to discuss the COVID-19 vaccine with our patients and answer any questions they may have. #TalkItUp
Post 3:
Patients look to us for informed, confident advice. We shouldn't hesitate to answer any questions from our patients regarding the COVID-19 vaccine and encourage them to protect themselves and their communities. #TalkItUp
As surgeons we all have a responsibility to give our patients the information they need to make the best decisions for their health. It is vital that we thoroughly educate our patients on the COVID-19 vaccination and lay out its many benefits.
The American College of Surgeons created a compilation of common questions regarding masks, vaccines, and many other COVID-19 related questions our patients may ask us. Anyone is able to access this resource and I highly encourage you to utilize it and pass it on. #TalkItUp