Talk It Up Social Toolkit

The purpose of the #TalkItUp campaign is to encourage surgeons to have conversations about COVID-19 vaccine hesitancy with their patients. Vaccine hesitancy is often a result of patients not talking with their doctors about their COVID-19 vaccine concerns and questions.

This social media toolkit includes messages we've developed to help surgeons promote the #TalkItUp campaign among their own networks. We also complied the most asked questions about masks, vaccines, and other COVID-19 related concerns so that surgeons can best answer their patients' questions.

Sample messaging for Twitter, Facebook, and LinkedIn posts and downloadable graphics are available for anyone to use.

#TalkItUp | It's very important.

#TalkItUp

Copy and paste or adapt the sample messaging and share it directly with your network via social media. Make sure to include the hashtag #TalkItUp to ensure you are part of the conversation.

Audiences are most likely to engage with content that has a visual element. For this reason, we created graphics that you can download and share with your messages.

Lastly, include the link to our Surgeon-Patient Q+A so that your colleagues can utilize the resource.

Twitter

Post 1:

As surgeons, we have a responsibility to give our patients the information they need to make the best decisions for their health. It is vital that we thoroughly educate our patients on the COVID-19 vaccination and lay out its many benefits. #TalkItUp

Post 2:

Vaccine hesitancy is often brought on by lack of communication with patient's doctors. As surgeons we need to take the time to discuss the COVID-19 vaccine with our patients and answer any questions they may have. #TalkItUp

Post 3:

Patients look to us for informed, confident advice. We shouldn't hesitate to answer any questions from our patients regarding the COVID-19 vaccine and encourage them to protect themselves and their communities.  #TalkItUp

Talk It Up Twitter Image

LinkedIn and Facebook

As surgeons we all have a responsibility to give our patients the information they need to make the best decisions for their health. It is vital that we thoroughly educate our patients on the COVID-19 vaccination and lay out its many benefits.

The American College of Surgeons created a compilation of common questions regarding masks, vaccines, and many other COVID-19 related questions our patients may ask us. Anyone is able to access this resource and I highly encourage you to utilize it and pass it on. #TalkItUp

Facebook

Talk It Up Facebook Image

LinkedIn

Talk It Up LinkedIn Image