Social Media Copy

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The following sample posts can be used on your personal or professional social media channels to help promote and communicate the safe return to hospitals for elective surgery. Please adjust to fit your personal tone and style, as needed, and consider adding a more personal call to action directed at your patients. Images to use with the social media posts are also provided for adaptation, as well as instructions for how to easily adapt the images and share on social media.

Tips

Using relevant hashtags, such as #COVID19 and #ACSCOVID19, will help expand the reach of your posts. Feel free to also tag the American College of Surgeons (@AmCollSurgeons) and we will support by liking or sharing across our channels, as appropriate. facs.org/be-prepared
For all social channels, try to support posts with an engaging visual/image. facs.org/be-prepared
Reminder that links in Instagram posts need to be inserted in your bio versus in the post copy (example below). An image or video will also be required for Instagram—examples include an image of your practice/hospital, your logo or a short personal video to accompany the message.

Sample Posts

Twitter

Example 1: Important surgical procedures still need to happen as we address #COVID19. Your surgeon’s #1 goal is reducing risk while helping you get the care you need. Patients, please check this out: @AmCollSurgeons #ACSCOVID19 facs.org/be-prepared
Example 2: For many patients, necessary care can no longer be delayed. To help address your fears of returning to the hospital during #COVID19, talk to your surgeons. This resource from @AmCollSurgeons may help that discussion #ACSCOVID19 facs.org/be-prepared
Example 3: Returning to the hospital for necessary care and feeling uneasy? @AmCollSurgeons created a new resource for patients to help you communicate with your surgeon and feel better prepared. facs.org/be-prepared

Example 1: Studies show patients are apprehensive about returning to hospitals, despite many needing necessary care. As hospitals and surgeons begin to resume procedures, it is imperative to communicate openly with patients to help them feel more comfortable and better understand the stringent safety measures in place at their hospitals. The American College of Surgeons created a new resource to help surgeons facilitate these discussions with patients. Check it out: facs.org/be-prepared
Example 2: Open discussions between surgeons and patients will help ease fears around returning to the hospital for necessary, and often lifesaving, care. To help with these discussions, the American College of Surgeons has released a new resource, including a patient-surgeon discussion guide with suggested questions patients can ask their surgeon to feel more prepared for their procedure. It also covers common concerns such as check-in process, safeguards in place and more. facs.org/be-prepared

Facebook

Example 1: As a surgeon, the well-being and safety of my patients is my #1 concern. While #COVID19 may be the new reality, please do not let it deter you from seeking necessary medical care. Hospitals have stringent procedures in place to reduce the chance of COVID-19 spreading. We want to make you feel as comfortable and address any questions you have. @AmCollSurgeons has created a new communication guide to help you, the patient, prepare for discussions with your surgeon and better prepared to return. Please check it out: facs.org/be-prepared #ACSCOVID19
Example 2: Hospitals are starting to resume operations delayed by COVID-19. If you previously delayed a procedure due to #COVID19 or are putting off treatment for new symptoms, please read this new patient resource from @AmCollSurgeons. It provides questions to ask your surgeon or care team. facs.org/be-prepared #ACSCOVID19

Instagram

Example 1: As a surgeon, the well-being and safety of my patients is my #1 concern. While #COVID19 may be the new reality, please do not let it deter you from seeking necessary medical care. We want to make you feel as comfortable and address any questions you have. @AmCollSurgeons has created a new communication guide to help you, the patient, prepare for discussions with your surgeon and better prepared to return. Link in bio. facs.org/be-prepared
Example 2: Hospitals are starting to safely resume elective surgeries. If you previously delayed a procedure due to #COVID19 or are putting off treatment for new symptoms, please read this new patient resource from American College of Surgeons. It provides questions to ask your surgeon or doctor. Link in bio. #ACSCOVID19