Template for Bicycle Helmet Campaign

Basics for Presentation with Background Links

Trauma demographics point to bicycle helmet usage reducing head injury with bicycle helmet campaigns increasing awareness and stimulating usage through discounts and role models. Monitoring a program=s effectiveness is essential to provide insight for future programs.

1. Trauma Demographics
   Web sites:
   http://bhsi.org/
   http://www.cdc.gov/
   http://www.NHTSA.dot.gov/
   http://www.thinkfirst.org/
   1. Trauma in General
   2. Trauma in General Youth
   3. Head Injury
2. Bicycle Helmet Campaign
   1. Value of Campaign—Seattle Example
      Web sites:
      http://www.depts.washington.edu/hiprc/childinjury/menu.html
      http://www.aap.org/family
      http://www.aap.org/policy/0103.html
      http://www.amtrauma.org/prevent
      http://www.biausa.org/
   2. Campaign Goals
      Web site:
      http://www.multicare.org/marybridge/index.html
      
      1. Change behavior
         1. Parent—purchase helmet
         2. Child—wear helmet
   3. Methods of Campaign
      Web sites:
      http://www.cpsc.gov/
      http://www.ena.org/
      http://multicare.org/
      http://www.ibike.org/
      http://www.cipsafe.org/
      
      1. Single Message—Focus on Helmet Use
      2. Using the Media
         1. Press Conference at Start of Campaign
         2. Newspaper/Radio
         3. Media Sponsors
         4. Celebrity Examples
            1. Lance Armstrong—Bicyclist
            2. Tony Hawk—Skateboarder
         5. Victim Stories
         6. Physician Involvement
            1. Counseling—Parent and Child
            2. Resources for Discounts
         7. Decrease Helmet Costs
         8. Overcome "Nerd Factor"
            1. Child Awareness
            2. Incentives—Link to Other Activities, i.e., "baseball games"
3. Monitor Program Effectiveness
   Web site: http://www.depts.washington.edu/hiprc/childinjury/menu.html
   1. Helmet Sales Data
   2. Observational Usage Study
   3. A Successful Program Decreases Death and Injury as a Result of Helmet Use

Revised June 27, 2002

Injury Prevention and Control

Trauma Programs

This page and all contents are Copyright © 1996-2002
by the American College of Surgeons, Chicago, IL 60611-3211